About WHOW

2023 impact report

our vision

Provide opportunities, resources, and personal encouragement for women to become self-sufficient by using a faith-based approach to overcome life’s circumstances!

Our mission

Empower women to advance in education, employment and entrepreneurship.

Our diversity GOal

Our goal is to create an atmosphere of belonging regardless of race, gender, age, religion, identity, and experience.

Our History

WHOW was started as a school project that lead to a real organization By Crystal Ifekoya. She knew the importance of women helping other women because she had so many women that helped her through her many struggles. She realized that it takes women willing to hold each other up in hard times to get through this world. 

Crystal Ifekoya is a multi-talented business owner who loves helping others to achieve their goals.  Crystal achieved her master’s degree in accounting and bachelor’s in business management. while being a full-time single mother and raising three girls.   She is the founder of the non-profit WHOW Organization. She is also the Owner of BOSS Encounters, a volunteer of  SCORE, board member of BWBOA, and past VP of Diversity and Inclusion for Junior League of Tulsa.  Crystal went from homeless to homeowner, from school drop out to Masters degree, from Employee to Employee, from fear to Faith. Crystal believes with FAITH you can achieve the impossible.



Crystal Ifekoya

Founder Director President 

Business Owner

Suni Hertt


Oklahoma State University

Felice Renfro



Arthetta Pouncil

Senior Governance


Breanna Graham



Marquess Dennis

Board of Directors

Director Dream Center

Abi Bermudez

Diversity Equity & Inclusion

Abundance Beyond Financial

Shannon Luper


Girls Scouts of OK 

LaQuanda Pippins

Volunteer Chair

Keller Williams