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Roadmap To Success
Below are resources that will make you more successful.
Accounting Bookkeeping
Wave Apps
Totally free solution that includes accounting, invoicing, payroll, and more.
Quickbooks
All-inclusive accounting software with packages designed specifically for small businesses and contractors.
FreshBooks
Comprehensive accounting solution tailored to service-based small businesses.
Xero
Robust and complete software that’s hosted in the cloud, so no downloads or installations.
Website Building
Squarespace
An all-in-one website building solution that make it super easy to create a stunning, professional-looking website for your business.
WordPress
Choose from thousands of free and premium themes to get your small business’ website or blog up and running in no time.
Wix
Drag-and-drop web building tool lets you choose from thousands of themes and customize individual pages.
Online Payment Tools
PayPal
Accept credit cards and PayPal payments on your online store — PayPal handles the processing, security, and mobile compatibility.
Square
You can create an ecommerce store through Square and accept online payments or use the Square payments app with 3rd party web platforms.
Stripe
Add Stripe Checkout to your small business’ website to utilize their pre-designed and customizable payment forms.
Shopify
Build your entire online store through Shopify and they’ll take care of everything from marketing to payments & shipping.
Marketing
HubSpot
Choose from CRM, sales, or full-fledged marketing software to help you automate your marketing process.
Marketo
End-to-end marketing automation covers everything from lead management and consumer marketing to email and customer base marketing.
InfusionSoft
Inclusive sales and marketing automation software that handles lead capture and conversion and some CRM tasks.
Hatchbuck
All-in-one small business marketing tool and CRM solution helps you plan, automate and monitor marketing activities.x
Email Marketing
MailChimp
Fully customizable email campaigns and automation that integrate seamlessly with ecommerce solutions like Shopify.
Constant Contact
Customizable drag-and-drop templates, powerful automation, and real-time reporting make it easy to see success.
Campaign Monitor
Simple drag-and-drop function allows you to design unique and engaging email marketing campaigns.
Emma
Create results-oriented email campaigns and leverage insightful reporting to meet your goals faster.
Social Media Marketing
Buffer
Create and schedule engaging social posts on all of the big social media sites — from Twitter and LinkedIn to Pinterest and Instagram.
Hootsuite
The all-in-one social media scheduling, listening, and reporting tool helps you do more with your social presence.
TweetDeck
Keep track of everything that’s happening on Twitter by creating searches and hashtags, and get alerts when new content is posted.
Paid Advertising
AdWords
Create text-based searches, set your budget, and choose keywords to bid on to decide where your ads show up in Google searches.
Bing Ads
Advertise your small business in Bing search results, where you’ll get more value for your marketing dollar. .
Outbrain
LHelp you content reach more eyeballs by creating pay-per-click campaigns and advertising on huge sites like People and CNN.
Content Marketing & SEO
Contently
A platform for all your content marketing needs from topic generation to execution by a huge network of talented freelancers. .
Uberflip
Tailor your content to your customer’s journey and integrate your content platform with automation solutions like HubSpot and Marketo.
SumoMe
LorA web analytics tools to help you build email lists, optimize landing page conversion, and increase social shares.
Moz
LA tool for small business marketers to simplify the complicated worlds of search marketing and online paid advertising.
Print Marketing
Moo
A tool for all paper collateral — especially adept at helping you design unique and eye-catching business cards.
Vistaprint
Known for their high-quality business cards and reasonable pricing, they also offer additional marketing collateral.
Printfection
The home of all things merchandise and company swag -- choose from a huge variety of apparel, drinkware, and other products.
Startup Threads
You can design custom branded apparel for your small business and automatically send to loyal customers without holding any inventory.
Public Relations
(HARO)
Get mentioned in publications small and large by using your expert knowledge to become a source for journalists.
Buzzstream
Keep track of outreach efforts including prospects, their contact info, and a full history of communication.
Mention
Monitor billions of sources in real-time for any keywords you want, and reply to engage with key influencers.
HelpScout
Manage email at scale with features designed to maintain an organized team and happy customers.
Customer Service & Helpdesk
Groove
Collaborate across your team on everything from emails to social media posts to phone calls all with one system.
Zendesk
Almost like a CRM for support, you get a help desk solution, self-service tool, and insightful data on engagement.
Desk.com
Robust, out-of-the-box support with self-service options and easy scalability as your team grows.
Slack
Create a channel for your team and groups within to focus in on specific projects or departments.
Communication
Skype
All-inclusive audio/video calls and messaging for your team to keep in touch from mobile, landline, or VoIP.
Grasshopper
Keep in touch with the office while you work from anywhere in the world with a toll free or local number that forwards to your mobile phone.
Trello
Create team boards with individual or project-based lists and cards with a deadline for every step of the way.
Basecamp
A productivity app taken to the team level includes messaging, to-do lists, and document & file sharing.
Project Management
Asana
Projects are easy to track from beginning to end with clear-cut responsibilities and next steps outlined.
Teamwork
Easily keep track of every team project in one place and collaborate with messaging and file sharing.
RainyMood
Block it out, block it all out with the ambient sound of a rainstorm — you can even set it to music.
Evernote
Everything you need to get done or remember, all in one place and organized into notebooks — it’s as close as you can get to paper note-taking.
Todoist
It combines the accessibility of native apps with tools for collaboration and design that fosters productivity.
Productivity
Any.do
Task management for both your work and home life that syncs seamlessly across simple mobile, desktop, and web apps.
Boomerang
Maintain inbox zen without losing track of important messages — send them away and Boomerang will return them whenever they’re needed.
Spotify Focus Playlists
Listen to tracks expertly selected to enhance focus and keep you on-task.
Unroll.me
Keep your email subscriptions in check with the quickest and easiest way to unsubscribe from marketing emails at scale.
Rescue Time
Find out where all your time going by tracking the time you spend on different apps and websites so you can maximize your workday.
Hiring & Human Resources
Workable
Recruiting software that combines job posting, candidate organization, and team collaboration to streamline the hiring process.
BambooHR
HR software targeted at small and medium sized businesses ticks off hiring tools with an employee database and reporting.
Workday
Recruiting, time-tracking, and payroll (among other features) all rolled up into one, scalable solution.
Insperity
Choose from a full-service, outsourced HR team or an individual solution tailored to your human resources needs.
Document Management
Google Drive
Create and store word documents, slide presentations, and spreadsheets in the cloud that are accessible from anywhere.
Office 365
Get access to the full Microsoft suite of products and 1 terabyte of cloud storage that you can access from up to 5 of your devices.
Box
Share files securely with team members and even create, edit, and review documents in real-time.
Dropbox
Collaborate, store, share, and backup documents, photos, and videos that automatically sync across all your devices.
Tax Software
TurboTax
Tax returns made easy with straightforward questions customized to you and live, on-screen help.
H&R Block
All your forms and information in one, secure place and step-by-step guidance to help you get the most refund possible.
TaxAct
Access to over 300 available deductions and credits and a price-match guarantee to get the best value.
Jackson Hewitt Online
Simple, online filing with affordable pricing for small businesses and a maximum refund guarantee.
Entrepreneurial Growth
Clarity.fm
Talk to a variety of experts with experience in every aspect of starting and growing a business.
. EDx
Choose from a huge bank of professional courses online and complete them at your own pace. .
Udemy
Take courses on all types of topics, from learning Java coding to leveraging Microsoft Excel, to help you become more effective.
Grasshopper Academy
Learn everything you need to know about starting, running, and marketing your business with advice from experts and successful entrepreneurs.